Creative Minds - Graphic Design Speak by Tess McCabe - Book
Creative Minds - Graphic Design Speak by Tess McCabe - Book
Creative Minds - Graphic Design Speak by Tess McCabe - Book
Creative Minds - Graphic Design Speak by Tess McCabe - Book
Creative Minds - Graphic Design Speak by Tess McCabe - Book

Creative Minds - Graphic Design Speak by Tess McCabe - Book

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Graphic Design Speak: Tips, Advice & Jargon Defined for Non-Graphic Designers

Graphic Design Speak explains in layperson’s terms some common areas of graphic design technology and terminology that can cause confusion to non-designers, or anyone who wears many hats in their business.

In a conversational tone, this is a must-have guide whether you’re DIYing your design, working with a professional, or a combination of both.

    INDEPENDENTLY PUBLISHED AND PRINTED IN AUSTRALIA.

    In this fully revised and updated edition, author and graphic designer Tess McCabe delves into the specifics of what makes for a positive collaborative experience with a professional designer, resulting in a high-quality and cost-effective solution to your branding and design needs. Covering topics such as communication, copyright ownership, and the cost of design services, this update makes Graphic Design Speak a must-have resource for anyone in business. 

    Graphic Design Speak will help fill the gaps in your knowledge and provide a grasp of some of the key technical aspects of creating usable, sustainable graphic design outcomes—whether you’re DIYing your design, working with a professional, or a combination of both.

    Chapter snapshot

    • Basic colour terms like Pantone, CMYK, RGB and where they are used

    • Common file types and where you use them

    • How to distinguish a high-resolution image from a low-resolution one 

    • The standard paper and envelope sizes

    • Facts about fonts

    • Easy to comprehend definitions of common words and phrases graphic designers use.

    New edition features

    • Beautiful, colour images that illustrate key concepts

    • Relevant and important information around copyright ownership between designers and clients

    • A checklist for clients to use when engaging a graphic designer

    About the author

    Tess McCabe has over 17 years experience in graphic design, marketing and communications, servicing clients across a variety of sectors. She is regularly asked to speak on the topics of graphic design, branding and small business management. She is the founder of Creative Minds, and is passionate about empowering small business owners and creative professionals of all types with information and tools for business success. 

    DIMENSIONS
    129mm x 198mm x 7mm

    MATERIALS
    Paperback

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